Prof. Dr. phil. Dipl. Psych. Hans-Willi Schroiff


Professor
Profil Prof. Dr. phil. Dipl. Psych. Hans-Willi Schroiff

I am Prof. Dr. Hans-Willi Schroiff, a Marketing and Market Research academic and practitioner with more than 30 years of academic and business experience.

A former Corporate Vice President at Henkel KGaA, I am the CEO and founder of MindChainge – a management consulting firm, supporting clients successfully on consumer-centric new product development.

I am currently teaching New Product Development at the European Business School (EBS) in Oestrich-Winkel (Germany). From February 2021 onwards, I will assume additional teaching liabilties at the Marketing area of the University of Cologne.

I live in Neuss, Germany, with my wife Marion. Besides enjoying our six grandchildren, I have remained an avid and dedicated guitar player and I continue to tour in Germany with my trailblazing R&B Band „Mind The Gap„.

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Hans Willi Schroiff
Prof. Dr. phil. Dipl. Psych. Hans-Willi Schroiff
Professor
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